The official organization for matters to do with women during the latter part of the Art Deco period, was called the “NS Frauenwarte”.
This organization was created to promote the high value of traditional clothes and lifestyle for women. The dirndl skirt and top outfit as seen below, is still worn in rural parts of Austria as well as Germany.
Meanwhile, the wives of the leaders of the Nazi regime made all their own fashion decisions (which certainly were far from traditional). They freely indulged in their own brand of fashion.
Magda Goebbels was honorary leader of the “Fashion Office”. She was something of an icon amongst ordinary people, simply because she produced so many children. But more important than that, she was also a divorcee who had become the Reich Propaganda Ministers ‘model’ wife.
One of her husbands roles in the Third Reich was to make sure that the glamorous film industry worked stayed within the guidelines as laid down by Third Reich.
Frau Goebbels disliked the stereotypical ‘Gretchen’ style of the traditional housewife in peasant clothes - which effectively made her a prisoner in her own home. She wanted to be an example to other German women; to show them that they too could be beautiful, intelligent and chic. But her behaviour more or less confined her to home.
Eva Braun, Hitler’s mistress, was more accommodating and was seen posing for cameras on the 'Obersaltzberg' in a dirndl skirt.
It was well known that unofficially, Braun ordered clothes from Paris.
She even took her SS bodyguard on secret shopping trips to Florence, with the sole intention of on acquiring yet more Salvatore Ferragamo shoes.
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